This is third and final part of our series focused on answering some challenging questions that wedding photographers may have when considering free vs paid advertising options, both broadly and within the specific context of SnapKnot.
In Part 1 of this series, we began discussing a new approach for wedding photographers to consider when making the decision between free and paid listings on SnapKnot. We deconstructed some conceptual differences between free and paid plans, and provided an example of a simple return on investment calculation.
Over the last few months, we’ve spent a great deal of time at SnapKnot connecting with our network of wedding photographers. We’ve been lucky to gain some really valuable insights and feedback, some of which has led to important new features such as the launch of the SnapKnot iPhone app, the creation of two new lower-priced subscription plans, and the ability for brides to search for wedding photographers within a certain mile-radius rather than needing to select from a long list of local cities.
Last week, Dane Sanders interviewed marketing genius Seth Godin on his Fast Track Coaching video series. It’s a great conversation about the state of the creative professions, and specifically how Seth’s new book-publishing venture, The Domino Project, has implications beyond books and could impact professional photography as well:
Everyone knows someone getting married. If you like what we’re doing here at SnapKnot, please tell your engaged friends about us! Couples begin their search for a wedding photographer earlier and earlier these days, so it helps for them to know about the latest (and greatest!) wedding photography resources available. Send an email or some social media love via our Spreadable referral page – also check out our new Spreadable button on the sidebar —>
Are you a SnapKnot wedding photographer? Show off your SnapKnot affiliation with our nifty new member badges. It’s very simple to do and it shows potential clients that you’re a member of our trusted community. This is just one more way that you can utilize your SnapKnot membership to raise your profile and distinguish yourself from the competition.
Today we’re going to share 3 easy tips that you can use for marketing your photography business online. Wedding photographers have a variety of different media available to them when it comes to trying to connect with newly engaged couples, but in a competitive industry and difficult economy, its important to analyze your different options and implement a sound and effective strategy. So how can you use the Internet to bring more traffic to your website and grow your business? Here are three quick and basic tips:
1. Consider your niche
We’ve added a couple cool new features to our Premium membership here at SnapKnot to ensure that we’re delivering value for our paying subscribers:
Our custom, location-based paid advertising campaigns linked directly to all Premium SnapKnot city listings. This will generate highly targeted traffic to all 5 city listings for each Premium SnapKnot.