Part 2: Photography Marketing – Confirmation Bias

dipping toe in water

Image courtesy of MrVJTod

In Part 1 of this series, we began discussing a new approach for wedding photographers to consider when making the decision between free and paid listings on SnapKnot. We deconstructed some conceptual differences between free and paid plans, and provided an example of a simple return on investment calculation.

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Part 1: Photography Marketing – Expected Return Comparison

wedding photography marketing ROI, return on investment, word cloud

Over the last few months, we’ve spent a great deal of time at SnapKnot connecting with our network of wedding photographers. We’ve been lucky to gain some really valuable insights and feedback, some of which has led to important new features such as the launch of the SnapKnot iPhone app, the creation of two new lower-priced subscription plans, and the ability for brides to search for wedding photographers within a certain mile-radius rather than needing to select from a long list of local cities.

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Album Design, Pricing and Workflow Tools for Photographers: Fundy Software

If you are a photographer looking to streamline your workflow and maximize profits, you should take a look at what Fundy Software has to offer. Andrew Funderburg and his team have put together a suite of software to help photographers with: photo album design and proofing; workflow and pricing; photo editing and marketing tools.

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Social Media & Mobile Technology Tools for Photographers | Rangefinder Magazine Marketing Mojo Feb 2011

Marketing Mojo is a monthly piece in Rangefinder Magazine which discusses ways in which photographers can more effectively market themselves. In the February issue, the Marketing Mojo feature asked several photographers to share insight into what sort of new social media and mobile technology tools they were using. SnapKnot is very pleased that we were mentioned by several photographers as one of several new tools they are using to promote their photography businesses:

Open publication – Free publishing
(Reprinted courtesy of Rangefinder Magazine)

Photographers mentioned in the article:

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4 Tips on Finding the Time to Create Great Images from Seshu

Connecticut-based wedding photographer Seshu had an excellent article earlier this week over at ProPhotoResource.com. In his article, Seshu talks about the need for professional wedding photographers to spend the time necessary to create great images for their clients. Seshu identifies four common “time bottlenecks” and provides advice on how photographers can overcome them. The four bottlenecks are:

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Learn about Funding Your Photography Projects over at Seshu’s Tiffinbox

This guest post is by Robb Hill . Read his first post on Tiffinbox: “ Homelands: A Documentary Project in Southern Indiana .” He is a Maryland-based documentary photographer . Connect with him on Twitter . A few weeks ago I was here writing about a project I have on Kickstarter.com . Seshu and I have known each other since college and as a long time follower of his, this, blog I thought posting on it would be a good way to get the word out about my project. Now that the fund raising window has closed on my Kickstarter project (I was able to raise more than my goal!!) we thought it a good idea to write about my experience, hopefully for the benefit for all. I had never heard of Kickstarter.com until a friend and fellow photographer, Nelson Chan, told me about it a few months ago. Nelson has watched me struggle with HomeLands over the years and has been supportive. He thought Kickstarter and my project would be good fit. The first photos I took for HomeLands was back in March of 2005. When I began I lived in Chicago and my business was doing well

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Wedding Photography: Glitz or Grind?

Like most jobs people love, probably a bit of both. The ISPWP had a great post about “The Secret Life of Wedding Photographers” back in December, but I just recently came across it via Bride Tide. They started the article with the question: “What do wedding photographers really do?” Most of us see wedding photographers taking photos at weddings and might be under the impression that all wedding photographers spend their lives like the following:

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