In any business, showing off the work that you produce is priceless to your company, right? As a photographer, you always want to show off all the different types of photos, albums, and great work that you do. Many of you out there also have photographer promo videos… videos that showcase what you do in a way that grabs the viewers attention and emotions as well as conveys all the information about your photography that you would like the viewer to know. A video that will completely draw them into your work. That type of marketing is PRICELESS.
Why Use Photographer Promo Videos?
Having a photographer promo video on your website is so valuable to your business; it can help you when trying to connect to potential clients and can also bring in many new leads that you may have not gotten otherwise. SnapKnot also offers members the chance to upload videos to their profiles, allowing those members to show off their work in the best possible way. If you have a video on your site, that you also have on your SnapKnot profile, and any other video sites that you are able to, you will be increasing the amount of web traffic to your site and showing off your work through many different avenues.
According to an article on QuickSprout, not only do photographer promo videos provide a 74% increase in your visitors’ understanding of your product or service compared to photos, but they also increase the likelihood of your visitors purchasing your product or service by 64%. That is a HUGE increase. So our question is “Why isn’t every photographer out there using photographer promo videos?” With the technology available today, creating video has become a much more simple task than it was just a few years ago.
And then there is YouTube… the #2 search engine in the world. How better to promote your business than with a photographer promo video on the #2 most used search engine? It doesn’t get more simple than that.
Here at SnapKnot, our photographers who are Elite and Pro members are able to include photographer promo videos on their profiles for engaged couples to see. Elite members are able to show up to 5 HD videos on their company profile page and Pro members can have up to 3 HD videos. This video option is a HUGE benefit to our Elite and Pro members, and we notice that it is just not utilized enough.
Here is an example screenshot of what a couple would see if you uploaded a video to your SnapKnot profile:
An average internet user is exposed to an average of 32.2 videos in a month’s time, according to QuickSprout. About 50% of users watch a business related video and 65% visit the marketer’s website after viewing a video.
People remember videos. And people talk and share the ones they like, whether through word of mouth, on Facebook, Twitter or any of the many other social media channels out there today. 80% of internet users remember the video ads they watch online and 46% took some kind of action after viewing a video ad. Within that 46%, 26% looked for more information, 22% visited the website named in the ad, 15% visited the company represented in the ad and 12% purchased the specific product.
All of those statistics add up to the fact that photographer promo videos are a very important marketing tool for any business.
Amanda Patrice offers a photographer promo video on her site that is a great example of excellent marketing for her work. The video shows her personal side, a few samples of her work as well as customer testimonials, which go a long way for a couple when looking for that perfect photographer to work with for their wedding day.
For those SnapKnot Elite and Pro members who are interested in including video on your profile, you can upload the files through your dashboard. If you are a photographer who is not yet a member of our site, we would love to have you join us! You can visit our member pricing page for more information or to register your company.
Gabriel Mora with Vox Photography in Los Angeles, utilizes her photographer promo video options on the site.
Jose Rivera of Modern Designs Photo in Miami, is also a member who shows off his work.
What Types of Video are Couples Looking For?
Since video has gotten to be so popular, what types of videos are soon-to-be newlyweds looking for? According to The Knot, there are 4 hot trends of wedding videography right now.
The first is 3-D Photo Montage Shows, which has become very popular, and widely available in wedding photography packages. Still images, that are typically taken before your wedding day, are digitally manipulated to appear three-dimensional with special effects and music that can be added as well. The finished product is a movie that can be played throughout your reception and will be a keepsake.
Next are Wedding Trailers which can serve as a preview of your wedding video; the idea of these trailers are to share a glimpse of some emotional moments without giving them away. Bride and grooms can use this trailer to send to friends and family or to include in their thank-you cards.
Trash the Dress Videos are becoming a very popular way for the bride to let off some of the steam that built up over the planning stages. A bride, in her wedding dress, will jump in a puddle of mud, let kids put their sticky hands all over it, or will simply rip it to shreds with her friends or family. This video is all about having fun.
Indie Documentaries: A growing number of filmmakers have applied their skills to wedding videography, with the finish product reflecting the quality of an independent film. The idea behind this is not just to tell the story of your wedding day, but to portray the characters in hopes of giving the viewer a sense of the wedding beyond typical wedding footage. Through this you can see the conservations that take place, reactions of the bride, groom and family and moods of everyone throughout the event.
If you as a photographer offer any of these types of video services as well, putting together a photographer promo video would be a great way to showcase your video style and the amazing work you can do for couples around their big day. One website we recommend to create your photographer promo video is Animoto. They make it easy and provide everything you need to turn ordinary photos and video clips into rich videos. Change your Photos to Pro-Quality Video in Minutes with Animoto: click here to learn more.
We want to help all of our SnapKnot members utilize their membership options to the best of their ability and help you all get leads and potential clients. If you have photographer promo videos, be sure to get them up on your company website and SnapKnot profile. Remember, there is nothing more PRICELESS than video.
Here is a infographic from QuickSpout that explains how priceless photographer promo videos are to your company.
It is always great practice as a business owner to stay on top of the current trends and what your customers want. As a photographer, you have beautiful work to share, so be sure to show it off with a photographer promo video on your site, on your SnapKnot profile and anywhere else you can get it out there!
Already have a video for your business? Share your link in the comments below!